Six Day London 2015-2019

Sportsworld was appointed as exclusive Official Hospitality Provider for Six Day London from its revival in 2015 until 2019, a unique and exciting track cycling event in the Lee Valley Velodrome, which combined dramatic racing, featuring the world’s best riders, with electric entertainment.  

Sportsworld created, delivered and sold tiered immersive experiences.  This included branded bar as well as VIP hospitality integrating sponsor activation, located in the centre of the track, deep inside the arena, providing customers with a remarkable viewing location and fantastic party atmosphere!  With a commitment to sustainability, Sportsworld delivered to year-on-year improvements to meet ISO20121 targets.