“I love the combination of tradition and innovation and doing this right. Nobody does it better. When I was a player they used to tell me to be on time and they mean it. I love that!” Billie Jean King
The Championships at Wimbledon is unlike any other tennis tournament, and largely unrivalled across the broader spectrum of elite sport. So rich is its history, heritage and prestige that few other occasions can rival those two weeks in early July when the world turns its attention to south-west London.
"There's a formality to Wimbledon. Everyone is so polite. The umpires are so respectful."Serena Williams
British society is famed around the world for its penchant for good manners and cultural etiquette. To the international observer, politeness and honourable conduct are two of our most defining characteristics - and Wimbledon has significant role to play in this. As one of our greatest exports, The Championships help to shape impressions of Britain to an ever-increasing global audience.