“Being a member of the All England Club is unique and very special. I love coming back to visit the people who have always been so nice to me. It’s amazing to see how much they care about the game of tennis.” Roger Federer

For the great Wimbledon champions, each return to SW19 is an eagerly-awaited homecoming – a grand reunion of old friends and acquaintances. Roger Federer, Pete Sampras, Martina Navratilova, Steffi Graf – each legend has been well-and-truly adopted into the Wimbledon family, in recognition of their feats on Centre Court and the joy they have brought to so many fans and spectators. More than any other, The Championships is a tournament that knows its own history, and isn’t afraid to celebrate those who have added to the story.

The crowds at SW19 have chosen many favourites over the years, players they have vociferously supported and cheered on to glory. But it’s important to note that this affection flows both ways. Many a player has confessed their undying love for Wimbledon, still a tournament seen as unique on the professional tour. Its history and heritage, quirky traditions, pristine grass courts… there is much to adore about The Championships in London. But as important as any other draw is the fantastic reception guaranteed to all-comers. Wimbledon is an ‘Open’ in every sense of the word.

Spectators at this Major are ever-respectful and supportive of the players – full of admiration for their sporting ability but also human qualities. The British challengers may benefit from partisan support, quite naturally, but players of all backgrounds are given a fair deal here. Wimbledon crowds know great shots when they see them, whoever it is holding the racket, and they always recognise valour and determination, even in defeat. This is not just the Wimbledon way, it is the British way.

Such values are reinforced by the devoted efforts of the All England Club, who are not just the organisers of the tournament but the guardians of its legacy and traditions. The dedicated team of members and staff set the tone for The Championships, ensuring a warm Wimbledon welcome for each competitor, but also for every member of the public who comes through the gates. Every ‘I’ is dotted and every ‘T’ is crossed in a bid to provide the best possible experience for all-comers. The same applies to the reigning Singles champion as it does a first-time visitor watching junior doubles.

Here at Sportsworld, we adopt precisely the same approach as the All England Club – our aim is to deliver an unrivalled Wimbledon experience within the Fairway Village. Over 25 years as an official hospitality provider at The Championships we have left no stone unturned in our pursuit of excellence, and the starting point is to offer a superb reception for our guests. We want you to feel at home, comfortable in your environment, and able to fully savour your Wimbledon hospitality experience.

Just as Roger Federer enjoys returning to the All England Club to see familiar faces and reconnect with old friends, we love to see our repeat customers in the Fairway Village. But whether you have been joining us for decades, or are looking forward to your first trip to SW19, we can guarantee you the same treatment – friendly greetings upon arrival and VIP treatment throughout the day. For us, this is what Wimbledon is all about.

If you’d like to make a group or individual booking for The Championships, Wimbledon, contact us today on 0208 971 2966.