Hyundai 2014 Football World Cup - Sportsworld


The Brief

        • Design and deliver a unique hospitality program to support Hyundai’s ‘Glorious Journey` global test drive program
        • Oversee all pre & event time logistics and operations for 200 international consumer prize winners 

    Our Response

    • Traffic Sportsworld worked hand in hand with Hyundai’s agency of record, Innocean, to design a 4-wave program based in Manaus
    • Managed all on-site delivery of logistics and operations including airport meet and greet, hotel operations, dinners and special functions, transportation, multiple tour & leisure activities both on and off the river,  cultural gifts and merchandise specific to the Amazon, all on-site print and branding within the hotel and external venues, guest feedback and full post-event reporting  and management of extensive on-ground security arrangements



    minimum 92% satisfaction in all areas, with Staff Team receiving an average of 98%

    “First of all, I really appreciated your sincere and continuous effort and help that made our event so successful. I assume that none of you have slept well for the past month. However, I think we were able to manage this event successfully thanks to your effort. There were some challenging times, particularly during the first wave but these were overcome due to your diligent efforts.”


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