BMW LONDON 2012 OLYMPIC GAMES
- Overall remit to design, create and manage hospitality programs for BMW’s VIP Executives, International Markets, UK Dealerships, plus other BMW Group brands, Rolls Royce and MINI.
- Act as extension of BMW UK Events team to manage hospitality package sales process and subsequent coordination of all BMW Groups markets/guests.
- Create a platform to complement other BMW Group activations around the Olympic and Paralympic Games to engage customers and employee’s, improve Dealer performance, boost brand image and enhance corporate reputation.
- 85 hospitality program waves were created (3 night, 2 night, 1 night & hosted day) to match stakeholder / market program requirements enabling guests to gain first hand the BMW Group Olympic hospitality experience
- Sportsworld’s dedicated Guest Services team managed the relationship with the BMW Group guest groups from the initial interest in the program through to program delivery
- Sportsworld handled all operations including invitations and on-line registrations; airport meet and greet services; transportation & accommodation; hosting and event venue logistics; food and beverage; Olympic event tickets; BMW’s exclusive suite within the Olympic Hospitality Centre, BMW Group Experiences, gifts, accreditation management for all BMW representatives, programme extensions and ad hoc requests; post-event reporting and guest feedback
FROM DIFFERENT COUNTRIES
OF GUESTS RATED THE EVENT CUSTOMER SERVICE AS IMPROVED OR REMAINED THE SAME FROM PREVIOUS BMW EVENTS
“THE BEST HOSPITALITY PROGRAM
BMW HAVE EVER DELIVERED”
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