Snickers: Beijing Olympics 2008 Sponsor Hospitality Programme

Snickers Sponsor Hospitality Programme Beijing 2008

The brief

  • To plan, manage and implement an Olympic Hospitality Programme for International Mars Management, Recognised Chinese Government Officials, Top Trade Partners, Non-Beijing & Local Beijing Associates, and Consumer Prize Winners (~3,000 guests)

  • Olympic Hospitality Programmes included 1, 2, 3, and 4-night accommodation, Olympic event tickets, all ground transportation to/from Olympic events and food & beverage venues

Our response

  • Mars China’s demand for specialised and custom packages per guest type greatly evolved over a one-and-a-half year contract. Sportsworld provided Mars China multiple alternatives with regard to each guest-type

  • The SNICKERS® Olympic Hospitality Programme guest experience included:
    - Personal invitation from Mars
    - Pre-joining information pack (provided in Chinese & English)
    - Airport VIP meet & greet service and transfer to hotel
    - High quality accommodation and meals throughout
    - In-room premium gift items
    - Dedicated transfers to/from Olympic Events
    - Best available Olympic Event Tickets
    - Highly experienced multi-lingual staff overseeing all aspects of programme
    - Transfer to airport or train station on departure

The results

  • Mars China Management declared the SNICKERS® brand had been perceived beyond expectations not only with their Olympic Hospitality programme, but in a massive sales increase of SNICKERS® chocolate in the Chinese market

  • The client was so impressed with Sportsworld that upon completion received a monetary performance bonus

  • Bed nights were utilised at >90% occupancy

  • Mars China received feedback with a 93% positivity record regarding their Olympic Hospitality Programme

Testimonial 

“As our hospitality agency, Sportsworld played a critical role in ensuring the success of our Olympic programme. They delivered outstanding performance in four key areas: a common sense approach to problem-solving during the planning stages; strong customer orientation throughout; a flexible approach to programme management and resource sharing; near perfect programme execution which helped us achieve a 100% guest satisfaction score. In summary, our Olympic hospitality programme was an important component in achieving our sponsorship objectives, we fully appreciate Sportsworld’s high quality and cost effective work and would recommend them to other Olympic sponsors.”

Neal Yang, Mars China – Olympic Hospitality Programme Manager

 

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