MasterCard: 2006 FIFA World Cup Germany™ Travel Programme

MasterCard FIFA World Cup 2006 Travel Programme

The brief

  • Our overall remit was to design and manage a travel package programme to be marketed to all MasterCard offices and their eligible member banks worldwide

  • A programme within a programme was required for several matches to cater for winners of ‘Priceless Moments’ promotions, as well as Global Key Account executives and partners

Our response

  • In addition to the services and logistics planning for the core travel package programme, the Global Key Account programme featured upgraded hotel accommodation and flights

  • Key Account guests submitted relevant personal information via a bespoke MasterCard branded microsite which captured data securely in Sportsworld's Event Management System for subsequent operational reports

  • The Key Account guest experience included:
    - Personal invitation from MasterCard Key Account Director
    - Pre joining information pack (provided in various languages)
    - Airport meet & greet service and chauffeur car transfer to hotel
    - Fast-track registration
    - In-room premium gift items
    - Welcome reception & dinner
    - Private match-day transfers to/from stadium
    - Official hospitality in stadium
    - Best available match tickets
    - Highly experienced multi-lingual staff overseeing all aspects of programme
    - Chauffeur car transfer to airport or station on departure

The results

  • Overall, Sportsworld successfully managed 4,200 package guests across 10 different travel packages, 12 ciites, 50 hotels, 64 tournament matches, and 242 member banks/prize winner groups

  • All Global Key Account Executives acknowledged the advantage of being able to tap into a professionally managed travel package programme

  • MasterCard had a single solution to access a wide range of World Cup travel and hospitality packages, with the flexibility to upgrade to suit their specific B2B hosting needs

  • Sportsworld was re-appointed to manage MasterCard's UEFA Euro 2008 travel package programme

Testimonial

“On behalf of Global Sponsorships and MasterCard Worldwide, thank you for the professionalism and project oversight you made to our 2006 FIFA World Cup sponsorship.  Your leadership of the global travel package programme went above and beyond the call of duty time and again.  Thank you for your team approach and follow through during often stressful moments.  Our results indicate this event as the best ever for MasterCard and the role you and Sportsworld played contributed to this success.”

Deborah Hughes, Vice President Global Sponsorships, MasterCard

  

Gallery