British Lions Ltd: British & Irish Lions Tour 2009

British & Irish Lions Tour Hospitality

The brief

  • Officially appointed to provide travel and hospitality packages to clients in the UK and Ireland to the British & Irish Lions Tour in South Africa  (~1200 public guests and 200 corporate guests)

  • Deliver a variety of flexible tour experiences to the general public as well as hospitality package options to the corporate market, all based around the three Test matches

  • Consider price and time constraints of all guests and provide the opportunity for pre and post touring in South Africa

Our response

  • Deploying a fully trained team of over 20 staff, we delivered a range of public Travel Programmes: Escorted Tours including match tickets, flights, accommodation and transfers;  Ticket and Accommodation; Ticket and Flight ;and Ticket and Big Bar Packages. Each escorted tour was allocated their own tour manager to ensure the highest standards of customer care

  • We delivered Corporate Hospitality Packages covering Hospitality Only and fully Escorted Tours including hospitality, flights, accommodation and transfers

  • Flexible package options to accommodate:
    - Different budgets (superior vs. standard accommodation, direct vs. indirect flights vs. own travel arrangements)
    - Dates and durations (from a single Test weekend to the ‘Full Monty’ covering all 10 matches)
    - Optional extras (day excursions, safaris and pre/post touring)

The results

  • 43 different packages offered to guests; 1400 room nights contracted in over 40 hotels; 1500 flights booked (international and domestic); over 3000 transfers successfully managed

  • Outstanding public customer satisfaction scores: 89% of guests rated their overall experience as good or excellent; 76% rated it as value for money; 94% would recommend us to others

  • Strong corporate client results: 86% felt their hosting objectives were completely met; 100% would recommend us to others

  • Most guests commented on the professionalism of staff and exceptional service delivery and many are ready to book for Australia 2013

Testimonial

“Sportsworld was one of our Official Licensed Operators for the 2009 Lions Tour to South Africa and successfully ran a variety of exciting tours to suit a wide range of our supporters.  We would like to thank Sportsworld for their involvement and support of the British & Irish Lions.”

John Feehan, Chief Executive, British & Irish Lions Ltd.

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