All England Lawn Tennis Club: Wimbledon Championships 1992 - 2012

Wimbledon Championships

The brief

  • Official appointment by All England Club to design, sell and operate overseas tours and UK hospitality packages, in keeping with the Wimbledon brand

  • Cater to group sizes from 2 to 200, including bespoke client enhancements 

Our response

  • Design, build and operation of hospitality facility (Fairway Village) catering to 4,000 guests

  • Co-ordination of all operations onsite: guest management, themeing/décor, food and beverage, audio-visuals, celebrity appearances, concierge/business services, etc.

  • Multiple facilities: shared restaurant with 4 course à la carte menu ; private chalets for 30+ guests with separate bar/dining; informal facility for overseas guests with 3 course light buffet ; staff canteen for all day refreshments onsite; ad hoc events, e.g. private meetings, awards parties, photo shoots, book signings

The results

  • 2009 customer satisfaction scores of 93% (overall rating of good or excellent)

  • Two-thirds of corporate clients re-booking (within three year period)

  • Over 20 consecutive years of official re-appointment by the All England Club

Testimonial

“As rights holder and host of one of the most watched annual sporting events in the world, AELTC is dedicated to ensuring that the Wimbledon Championships retain their world-leading status. Thus Sportsworld’s official appointment to operate overseas tours and hospitality packages is an important reflection of our brand, both domestically and internationally. In a partnership spanning two decades, we remain delighted with Sportsworld’s consistently high quality delivery, attention to detail and quest for innovation which has led to tens of thousands of guests enjoying the Wimbledon experience.”

Rob McCowen, Marketing Director, All England Lawn Tennis Club (AELTC)

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