About

Sportsworld is a specialist hospitality, travel and event services company.

We deliver memorable guest experiences at the world’s most talked about sporting and cultural occasions, such as Olympic Games and Football World Cups.

Sportsworld has operated official programmes for corporate clients and sponsors at every Olympic Games since Los Angeles in 1984. We have looked after guests at the last 10 Football and Rugby World Cups. We have been appointed to provide hospitality at Wimbledon for two decades.

Established in 1980, Sportsworld has evolved and enjoyed success in line with the growth of sport as a commercial industry and hospitality as a marketing tool:

  • We understand sport’s intrinsic popularity among consumers and the desire to be there

  • We support companies seeking to deliver branded experiences at events

  • We activate sponsor hospitality programmes at home and abroad

  • We partner with event owners and rights holders to assist them in achieving their business objectives

Whether the event is large or small, packaged or bespoke, at home or abroad, the same delivery model and disciplines apply: understanding the business objectives, managing the logistics, creating the brand experience, delivering the event, measuring the results. It sounds simple in theory but few event agencies can back this up in practice.


Awards we've won!

Sports Event Management Awards 2010         Sportsworld Awarded the Highly Commended Accolade at the Travolution Awards         Eventia Award Win

 Sports Event Management Awards 2009  


To find out more about us, browse the pages below: